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Customer experience has always been a priority for the decision makers in financial sector. The trend is often times shifted by the demand of customers in the fast-paced digitization. As they require tailored solutions for every individual based upon their financial journey, the needs may vary from planning for finances for a bigger investment or keeping the check on the spends and receiving an alert for it.
In 2023, it is estimated that there will be 1.31 billion proximity mobile payment transaction users worldwide, up from 950 million users in 2019. Which is an ongoing journey for making those transactions seamless, user-friendly and cost effective.
For a more successful audience targeting on both a broader and deeper scale. Firms along with financial institutions can help to grow the size of their audience, as in, new prospects who are searching for the products and services can get real time suggestions while evaluation. This can be possible by integrating with third party data and expanding their digital ecosystems.
Customers offer their personal details which is always in question with data and identity, by proving the data security and protecting the customers’ identities financial institutions set bases for trust and reliability which goes longer in establishing firm customer relationship.